{"id":8366,"date":"2026-10-08T16:46:30","date_gmt":"2026-10-08T16:46:30","guid":{"rendered":"https:\/\/silvybrand.com\/?p=8366"},"modified":"2026-10-08T16:46:30","modified_gmt":"2026-10-08T16:46:30","slug":"amazon-phasing-out-fire-tablet-panos-panay","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=8366","title":{"rendered":"Amazon is phasing out Fire Tablets because they weren\u2019t \u2018giving customers what they were asking for\u2019"},"content":{"rendered":"


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In an interview with Bloomberg<\/a><\/em>, Amazon\u2019s head of consumer electronics, Panos Panay, confirmed the company would phase out the Fire brand in favor of Alexa Tablets<\/a>.<\/p>\n<\/div>\n

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The new lineup<\/a> runs proper Android, instead of the custom Fire OS, and has full access to the Play Store, which wasn\u2019t available on Fire tablets. To make matters worse, Gmail, Google Calendar, YouTube, Google Drive, and other services were only available via the browser on Fire tablets; the official Google apps were not available in the Amazon Appstore.<\/p>\n<\/div>\n

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The Fire tablet<\/a> line \u201cwasn\u2019t giving customers what they were asking for,\u201d Panay told Bloomberg, which appears to be access to Google services, higher-quality hardware, and less in-your-face advertising on the lock screen. Amazon will still provide security updates for Fire tablets. \u201cWe won\u2019t leave any customer behind,\u201d Panay said. But don\u2019t expect any hardware refreshes.<\/p>\n<\/div>\n

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Panay also said Amazon has more hardware announcements coming throughout the fall, but don\u2019t expect an Amazon-branded computer or laptop.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In an interview with Bloomberg, Amazon\u2019s head of consumer electronics, Panos Panay, confirmed the company would phase out the Fire brand in favor of Alexa Tablets. The new lineup runs proper Android, instead of the custom Fire OS, and has full access to the Play Store, which wasn\u2019t available on Fire tablets. To make matters […]<\/p>\n","protected":false},"author":1,"featured_media":8367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[383,664,46,34],"class_list":["post-8366","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-amazon","tag-amazon-alexa","tag-news","tag-tech"],"yoast_head":"\nAmazon is phasing out Fire Tablets because they weren\u2019t \u2018giving customers what they were asking for\u2019 - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Panos Panay says there are more hardware announcements coming after killing off the Fire Tablet, but don\u2019t expect an Amazon laptop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=8366\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon is phasing out Fire Tablets because they weren\u2019t \u2018giving customers what they were asking for\u2019 - 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