{"id":8718,"date":"2026-10-15T11:09:19","date_gmt":"2026-10-15T11:09:19","guid":{"rendered":"https:\/\/silvybrand.com\/?p=8718"},"modified":"2026-10-15T11:09:19","modified_gmt":"2026-10-15T11:09:19","slug":"maka-streaming-platform-for-kids-fighting-against-ai-slop","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=8718","title":{"rendered":"Kids\u2019 Content Is Deeply Broken. A New Platform Wants to Fix It"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">If you have<\/span> young kids or if you know somebody who does, then you know about <a href=\"https:\/\/www.wired.com\/tag\/youtube\/\" class=\"text link\">YouTube<\/a>\u2019s AI slop problem.<\/p>\n<p class=\"paywall\">Videos targeted at children on the platform are often filled with <a href=\"https:\/\/www.wired.com\/story\/your-kid-may-be-watching-ai-generated-videos-on-youtube\/\" class=\"text link\">bizarre and hyperstimulating content that\u2019s AI generated<\/a>. Not all of it is age-appropriate. These videos autoplay on endless, algorithmically curated streams punctuated by ads.<\/p>\n<p class=\"paywall\"><a data-offer-url=\"https:\/\/www.makakids.com\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.makakids.com\/&quot;}\" href=\"https:\/\/www.makakids.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Maka<\/a>, a new streaming app for kids aged 0 to 6, is positioning itself as an antidote to that concern. The platform has zero ads, doesn\u2019t allow autoplay or endless scrolling, and its algorithms intentionally do not maximize watch time.<\/p>\n<p class=\"paywall\">The company\u2019s cofounder and chief product officer Tanyella Leta tells WIRED the platform is purposely abandoning the mechanisms that \u201cturn children\u2019s media into an engagement machine.\u201d<\/p>\n<p class=\"paywall\">Maka\u2019s CEO and cofounder Isabel Sheinman adds that a lot of the streamers were built to serve adults, not children. \u201cKids were really the afterthought,\u201d she says. Sheinman wants to set a much higher bar for what quality looks like in children\u2019s media, which she says has been warped by harmful incentives. \u201cMaka was built with child development science and children&#8217;s behavior first and foremost.\u201d<\/p>\n<p class=\"paywall\">Launching today, Maka\u2019s programming slate is a mix of licensed content from global studios and independent creators. It features 25 shows in its curated catalog, including <em>Franklin, The Wiggles, Pocoyo, Vida the Vet<\/em> and <em>Sesame Street<\/em>. The platform runs on a subscription service, with a $15 monthly plan and a $107 annual plan.<\/p>\n<p class=\"paywall\">It was during the Covid pandemic that Sheinman and Leta became obsessed with thinking about how to redesign kids&#8217; media. The solution? Every episode streamed on Maka is evaluated by child development experts through <a data-offer-url=\"https:\/\/www.makakids.com\/blog\/how-do-you-know-if-a-kids-show-is-actually-good\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.makakids.com\/blog\/how-do-you-know-if-a-kids-show-is-actually-good&quot;}\" href=\"https:\/\/www.makakids.com\/blog\/how-do-you-know-if-a-kids-show-is-actually-good\" rel=\"nofollow noopener\" target=\"_blank\">Imprint<\/a>, a framework created with researchers at the Yale Child Study Center. The evaluation process, which examines everything from scene cuts to how fast-paced content is, maps adolescent development across <a data-offer-url=\"https:\/\/www.makakids.com\/blog\/how-do-you-know-if-a-kids-show-is-actually-good\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.makakids.com\/blog\/how-do-you-know-if-a-kids-show-is-actually-good&quot;}\" href=\"https:\/\/www.makakids.com\/blog\/how-do-you-know-if-a-kids-show-is-actually-good\" rel=\"nofollow noopener\" target=\"_blank\">seven core domains<\/a>. It looks for things like emotional regulation, kindness, how child-caregiver relationships are modeled in a story, and how a story might support critical thinking or language development.<\/p>\n<p class=\"paywall\">AI-generated content has only added a new wrinkle to kids\u2019 entertainment: videos are incoherent, have no plot, or contain outright misinformation, but are packaged to look like learning. Some of it, as WIRED has previously reported,  is <a href=\"https:\/\/www.wired.com\/story\/people-are-using-sora-2-to-make-child-fetish-content\/\" class=\"text link\">disturbingly<\/a> <a href=\"https:\/\/www.wired.com\/story\/dozens-of-youtube-channels-are-showing-ai-generated-cartoon-gore-and-fetish-content\/\" class=\"text link\">sexualized<\/a>, featuring gore and other fetishes.<\/p>\n<p class=\"paywall\">Michael Robb, director of research at the media literacy nonprofit <a data-offer-url=\"https:\/\/www.commonsensemedia.org\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.commonsensemedia.org\/&quot;}\" href=\"https:\/\/www.commonsensemedia.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Common Sense Media<\/a>, says that on a platform like YouTube, slop videos that have the veneer of education sit side by side with carefully designed educational shows. Robb says YouTube and other kids\u2019 streaming platforms have not done enough to distinguish educational content from slop, which has only made filtering content harder for parents. \u201cPlatforms have taken steps to reduce kids\u2019 exposure to age-inappropriate content, and that matters. But \u2018not inappropriate\u2019 is a very low bar. There\u2019s a big gulf between that and media created intentionally with kids in mind.\u201d<\/p>\n<p class=\"paywall\">A <a data-offer-url=\"https:\/\/www.commonsensemedia.org\/sites\/default\/files\/research\/report\/2020_youngkidsyoutube-report_final-release_forweb_1.pdf\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.commonsensemedia.org\/sites\/default\/files\/research\/report\/2020_youngkidsyoutube-report_final-release_forweb_1.pdf&quot;}\" href=\"https:\/\/www.commonsensemedia.org\/sites\/default\/files\/research\/report\/2020_youngkidsyoutube-report_final-release_forweb_1.pdf\" rel=\"nofollow noopener\" target=\"_blank\">2020 study<\/a> by Common Sense Media on YouTube videos watched by young kids found 75 percent had \u201cweak or no educational value.\u201d Kids also frequently ended up watching ads and content <a data-offer-url=\"https:\/\/www.commonsensemedia.org\/press-releases\/as-online-videos-dominate-young-kids-screen-time-youtube-exposes-them-to-age-inappropriate-content\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.commonsensemedia.org\/press-releases\/as-online-videos-dominate-young-kids-screen-time-youtube-exposes-them-to-age-inappropriate-content&quot;}\" href=\"https:\/\/www.commonsensemedia.org\/press-releases\/as-online-videos-dominate-young-kids-screen-time-youtube-exposes-them-to-age-inappropriate-content\" rel=\"nofollow noopener\" target=\"_blank\">intended for older audiences<\/a>.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/maka-streaming-platform-for-kids-fighting-against-ai-slop\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have young kids or if you know somebody who does, then you know about YouTube\u2019s AI slop problem. Videos targeted at children on the platform are often filled with bizarre and hyperstimulating content that\u2019s AI generated. Not all of it is age-appropriate. These videos autoplay on endless, algorithmically curated streams punctuated by ads. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[92,434,68,186,160],"class_list":["post-8718","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-generative-ai","tag-kids","tag-streaming","tag-television","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kids\u2019 Content Is Deeply Broken. 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