{"id":8854,"date":"2026-10-16T20:51:40","date_gmt":"2026-10-16T20:51:40","guid":{"rendered":"https:\/\/silvybrand.com\/?p=8854"},"modified":"2026-10-16T20:51:40","modified_gmt":"2026-10-16T20:51:40","slug":"katie-zacharia-was-linked-to-an-ai-rare-earths-startup-its-even-weirder-than-it-sounds","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=8854","title":{"rendered":"Katie Zacharia Was Linked to an AI Rare-Earths Startup. It\u2019s Even Weirder Than It Sounds"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Before being fired five days into her stint as White House press secretary, <a href=\"https:\/\/www.wired.com\/story\/white-house-press-secretary-katie-zacharia-was-an-affiliate-marketer-for-a-fitness-mlm\/\" class=\"text link\">Katie Zacharia<\/a> spent much of the day attempting to explain her past.<\/p>\n<p class=\"paywall\">Throughout her brief tenure, Zacharia\u2019s resume was the source of much intrigue. Foremost was the fact that despite claiming to be an attorney for much of her career, she never actually passed the California bar, as she was eventually forced to admit. Another element of her professional history, WIRED reported, was a <a href=\"https:\/\/www.wired.com\/story\/white-house-press-secretary-katie-zacharia-was-an-affiliate-marketer-for-a-fitness-mlm\/\" class=\"text link\">role as an affiliate marketer for Beachbody<\/a>, a fitness MLM.<\/p>\n<p class=\"paywall\">WIRED has now uncovered new details of her relationship to an AI-powered rare earths mining operation called NRED Intelligent Mining, which counts former Department of Homeland Security secretary <a href=\"https:\/\/www.wired.com\/story\/the-controversies-finally-caught-up-to-kristi-noem\/\" class=\"text link\">Kristi Noem<\/a> as a strategic advisor.<\/p>\n<p class=\"paywall\">On June 24, NRED\u2014then known as NovaRed Mining, a small copper-and-gold exploration company in Vancouver, Canada\u2014issued a release to share that Zacharia, who had left a role as a DHS spokesperson two months before, was joining the advisory board alongside Noem.<\/p>\n<p class=\"paywall\">In her new role, according to the release, Zacharia would provide \u201cstrategic guidance\u201d to NovaRed\u2019s board of directors as it advanced exploration projects as well as \u201cemerging artificial intelligence initiatives.\u201d<\/p>\n<p class=\"paywall\">It does not appear, though, that she ever worked there. When asked on Friday whether she was still on the board, she said, \u201cThat was fake,\u201d and referred WIRED to <a data-offer-url=\"https:\/\/www.rimonlaw.com\/team\/sam-amsterdam\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.rimonlaw.com\/team\/sam-amsterdam\/&quot;}\" href=\"https:\/\/www.rimonlaw.com\/team\/sam-amsterdam\/\" rel=\"nofollow noopener\" target=\"_blank\">Sam Amsterdam<\/a>, a \u201cstrategic marketing and media engagement professional\u201d whose clients have included the government of Kazakhstan and political parties in Georgia, Nigeria, and Zimbabwe.<\/p>\n<p class=\"paywall\">\u201cThat release was not approved by Ms. Zacharia and was issued without her consent,\u201d says Amsterdam, whose brother is listed as a member of NRED management on the company\u2019s website and said he was speaking as a friend and colleague of Zacharia, not a representative. \u201cI know all that to be factual.\u201d He quickly added that while there had been discussions of her joining the company, she hadn\u2019t actually done so.<\/p>\n<p class=\"paywall\">Valentin Saitarli, who was NRED\u2019s chief technology officer and says he is onboarding as CEO, confirmed that there were discussions about a role, but said that it \u201cnever materialized,\u201d adding, \u201cIt was a bit like signing up for a gym but never actually going for a workout.\u201d Describing NRED, Saitarli says, \u201dWe go full robots and AI.\u201d<\/p>\n<p class=\"paywall\">Despite Amsterdam\u2019s understanding that it had been withdrawn, the press release claiming <a data-offer-url=\"https:\/\/novaredmining.com\/news\/novared-appoints-katie-zacharia-to-the-advisory-board\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/novaredmining.com\/news\/novared-appoints-katie-zacharia-to-the-advisory-board&quot;}\" href=\"https:\/\/novaredmining.com\/news\/novared-appoints-katie-zacharia-to-the-advisory-board\" rel=\"nofollow noopener\" target=\"_blank\">Zacharia was joining the company<\/a> remained on NRED\u2019s website as of Friday. An archived version of their website showed Zacharia listed as management as of at least July.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/katie-zacharia-was-linked-to-an-ai-rare-earths-startup-its-even-weirder-than-it-sounds\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before being fired five days into her stint as White House press secretary, Katie Zacharia spent much of the day attempting to explain her past. Throughout her brief tenure, Zacharia\u2019s resume was the source of much intrigue. Foremost was the fact that despite claiming to be an attorney for much of her career, she never [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[83,50,1403,75,573],"class_list":["post-8854","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-artificial-intelligence","tag-government","tag-mining","tag-politics","tag-white-house"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Katie Zacharia Was Linked to an AI Rare-Earths Startup. It\u2019s Even Weirder Than It Sounds - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"The short-lived White House press secretary was listed as an adviser to a Kristi Noem-linked company that aims to use AI for mining. Both the company and she say she never worked there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=8854\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katie Zacharia Was Linked to an AI Rare-Earths Startup. It\u2019s Even Weirder Than It Sounds - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"The short-lived White House press secretary was listed as an adviser to a Kristi Noem-linked company that aims to use AI for mining. 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