{"id":9040,"date":"2026-10-20T22:10:10","date_gmt":"2026-10-20T22:10:10","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9040"},"modified":"2026-10-20T22:10:10","modified_gmt":"2026-10-20T22:10:10","slug":"olo-new-food-delivery-app-could-be-the-antidote-to-menu-markups","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9040","title":{"rendered":"This New Food Delivery App Could Be the Antidote to Menu Markups"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Excessively marked-up prices<\/span> feel inescapable online, even when I\u2019m just trying to <a href=\"https:\/\/www.wired.com\/story\/ai-conquered-coding-fast-food-is-next\/\" class=\"text link\">grab dinner<\/a>.<\/p>\n<p class=\"paywall\">I\u2019m often hit with eye-popping menu costs and <a href=\"https:\/\/www.wired.com\/story\/how-to-beat-surveillance-pricing-before-it-bleeds-you-dry\/\" class=\"text link\">shifting fees<\/a> when ordering through popular apps like Uber Eats and DoorDash. The major players charge restaurants commissions on each order, and those expenses often pass down to consumers, inflating the price of that chicken Caesar salad wrap.<\/p>\n<p class=\"paywall\">Apps that initially felt like a convenient way to <a href=\"https:\/\/www.wired.com\/gallery\/best-meal-kit-services-1\/\" class=\"text link\">order food<\/a> can now seem like a bad deal. But that\u2019s what Olo, a new food-delivery app launching nationwide today on <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.olo.network&amp;pli=1\" target=\"_blank\" class=\"text link\">Android<\/a> and <a data-offer-url=\"https:\/\/apps.apple.com\/us\/app\/olo-food-delivery-pickup\/id6762762178\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/apps.apple.com\/us\/app\/olo-food-delivery-pickup\/id6762762178&quot;}\" href=\"https:\/\/apps.apple.com\/us\/app\/olo-food-delivery-pickup\/id6762762178\" rel=\"nofollow noopener\" target=\"_blank\">iOS<\/a>, is trying to avoid.<\/p>\n<p class=\"paywall\">\u201cRestaurants are paying 20 to 30 percent commissions to the marketplaces and are offsetting that by increasing the price,\u201d says Noah Glass, <a data-offer-url=\"https:\/\/www.olo.com\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.olo.com\/&quot;}\" href=\"https:\/\/www.olo.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Olo\u2019s<\/a> founder and CEO. The core selling point is that it doesn\u2019t use this kind of <a href=\"https:\/\/www.wired.com\/story\/ugly-ai-food-photos-are-only-the-beginning\/\" class=\"text link\">menu<\/a> markup.<\/p>\n<p class=\"paywall\">On Olo, restaurants charge users the same menu price posted in-store, and Olo\u2019s service fee is a flat 5 percent. Yes, you still have to pay a fee for <a href=\"https:\/\/www.wired.com\/story\/delivery-apps-offer-restaurants-lifeline-cost\/\" class=\"text link\">delivery<\/a>.<\/p>\n<div class=\"GenericCalloutWrapper-loJzHJ ipLyl callout--has-top-border\" data-testid=\"GenericCallout\">\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"the Olo app showing a map.\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_120,c_limit\/Pickup%20tracker.jpg 120w, https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_240,c_limit\/Pickup%20tracker.jpg 240w, https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_320,c_limit\/Pickup%20tracker.jpg 320w, https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_640,c_limit\/Pickup%20tracker.jpg 640w, https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_768,c_limit\/Pickup%20tracker.jpg 768w, https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_960,c_limit\/Pickup%20tracker.jpg 960w, https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_1280,c_limit\/Pickup%20tracker.jpg 1280w, https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_1600,c_limit\/Pickup%20tracker.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/media.wired.com\/photos\/6ad66b1cae9c6872d88623c2\/master\/w_1600%2Cc_limit\/Pickup%2520tracker.jpg\"\/><\/picture><\/span><\/div>\n<p><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk fSrqtv hRFzlA caption__credit\">Courtesy of Olo<\/span><\/p>\n<\/figure>\n<\/div>\n<p class=\"paywall\">While you could save money by ordering directly from the restaurant, Glass sees Olo as a potential middle ground for people who still want the ease of a streamlined food-ordering app without all of the ever-changing fees and menu prices. The app includes 250 brands at launch, with plans to expand that offering.<\/p>\n<p class=\"paywall\">Olo also eliminates one of the most frustrating problems in modern food-ordering apps: <a href=\"https:\/\/www.wired.com\/story\/i-asked-chatgpt-500-questions-here-are-the-ads-i-saw-most-often\/\" class=\"text link\">incessant ads<\/a>. I can\u2019t search for anything without getting bamboozled by sponsored listings. Olo shows a fairly streamlined list of restaurants near you that are available on the app as well as past items you might want to consider reordering.<\/p>\n<p class=\"paywall\">The name \u201cOlo\u201d may not sound familiar, but there\u2019s a chance you\u2019ve interacted with the company\u2019s <a href=\"https:\/\/www.wired.com\/tag\/software\/\" class=\"text link\">software<\/a> already. The consumer-facing food-delivery app is new, but Glass has worked in the digital ordering space for over two decades. He launched a startup called Mobo in 2005\u2014before the iPhone\u2014which was innovative for facilitating coffee shop orders via text messages.<\/p>\n<p class=\"paywall\">Mobo was eventually renamed Olo as it slowly morphed into a behind-the-scenes software facilitator for restaurants, helping process their digital menus. Today, Olo claims it assists customers placing more than 3.5 million orders every day. These orders happen through desktop sites, smartphones, and even kiosk touchscreens.<\/p>\n<p class=\"paywall\">It will be difficult to convince users to switch from their delivery app of choice\u2014an app they\u2019ve likely used for years. Even so, Glass is well positioned as an insurgent, with deep connections in the restaurant industry and a desire to target a core weakness of the major food delivery apps: inflated prices.<\/p>\n<p class=\"paywall\">The next time I get a chicken Caesar salad wrap delivered for dinner, I\u2019ll check Olo to see if it costs less. A deal is a deal, even when I\u2019m being lazy on my couch.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/olo-new-food-delivery-app-could-be-the-antidote-to-menu-markups\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excessively marked-up prices feel inescapable online, even when I\u2019m just trying to grab dinner. I\u2019m often hit with eye-popping menu costs and shifting fees when ordering through popular apps like Uber Eats and DoorDash. The major players charge restaurants commissions on each order, and those expenses often pass down to consumers, inflating the price of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[86,1539,895,210,153,1540],"class_list":["post-9040","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apps","tag-delivery","tag-food","tag-food-and-drink","tag-kitchen","tag-on-demand-economy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This New Food Delivery App Could Be the Antidote to Menu Markups - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"By sticking to in-store menu prices and a flat 5 percent fee, Olo wants to take the sting out of ordering dinner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9040\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This New Food Delivery App Could Be the Antidote to Menu Markups - 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