{"id":9126,"date":"2026-10-22T05:25:41","date_gmt":"2026-10-22T05:25:41","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9126"},"modified":"2026-10-22T05:25:41","modified_gmt":"2026-10-22T05:25:41","slug":"trump-isnt-even-good-at-tv-anymore","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9126","title":{"rendered":"Trump Isn\u2019t Even Good at TV Anymore"},"content":{"rendered":"


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Once upon a<\/span> time, Donald Trump<\/a>\u2019s talents as a TV<\/a> personality and pitchman were obvious to everyone\u2014most of all himself.<\/p>\n

When he launched his 2016 presidential run<\/a>, millions of Americans knew him best not from his bankrupt casinos or the gossip pages of the New York Post but as the swaggering host of NBC\u2019s The Apprentice<\/em>, in which aspiring entrepreneurs competed for a full-time job in his real estate empire.<\/p>\n

Trump routinely overstated<\/a> the primetime dominance of The Apprentice<\/em>, which was a breakout hit<\/a> in its debut 2003\u20132004 season but saw its ratings steadily decline<\/a> over subsequent years. Nonetheless, his rise as a candidate, propelled by his willingness to say anything to stay in the news cycle, seemed to affirm his on-camera star quality (even if it was actually people behind the scenes<\/a> of The Apprentice<\/em> who had edited his unscripted and less-than-coherent bluster to make him sound like a straight-talking businessman).<\/p>\n

But where is Trump\u2019s TV firepower today? His latest press secretary, Katie Zacharia<\/a>, lasted a mere five days in the job<\/a>, ousted following a disastrous on-camera performance at her first briefing just weeks before crucial midterm elections. Trump\u2019s own media appearances are unhinged and embarrassing even by his standards; when he\u2019s not falling asleep<\/a> at events or in meetings, he\u2019s claiming<\/a> that NATO \u201cgave\u201d Greenland to the US and telling rallygoers about how he checked out Senator Jon Husted\u2019s ass<\/a>.<\/p>\n

During Trump\u2019s second term, his administration has done what it can to circumvent existing media and bring its messaging directly to voters with broadcast content that resembles familiar TV formats. It\u2019s not breaking through at all.<\/p>\n

On Tuesday, for example, the US Small Business Administration streamed an hour-long special called the Million Dollar Pitch Competition<\/a>. The premise was that five business owners would appear before three celebrity judges (property investor Grant Cardone, rapper Nicki Minaj, and Airbnb cofounder Joe Gebbia, whose credentials<\/a> as a member of Elon Musk\u2019s DOGE were not mentioned) to vie for the biggest chunk of a $1 million cash prize supplied by Clover Network, a fintech company that provides point-of-sale platforms.<\/p>\n

While the show, hosted by actor Dean Cain, was styled as something like a hybrid of Shark Tank<\/em> and American Idol<\/em>, it amounted to an extraordinarily dull attempt to prove that the Trump administration is bringing factory jobs back to the US. For some reason, it featured a short video in which Mehmet Oz, administrator of the Centers for Medicare and Medicaid Services, talked to an animated strand of DNA, because \u201cAmerica’s DNA is small business.\u201d The judges focused more on how animated the presenters were than the economic fundamentals of their pitch. When Marshall Sasse, the owner and CEO of a pressure valve company based in Wyoming, delivered a solid but subdued presentation, Minaj asked if he had access to any \u201ccowgirls\u201d who could\u2019ve added \u201cmore punch to the pitch.\u201d<\/p>\n

While Trump himself was not on hand for the pitches, the show featured brief segments in which participants met with Trump in the Oval Office. When the judges asked the president for advice on picking a winner, Trump replied, \u201cYou know, it’s interesting, because with The Apprentice<\/em>, I had a very good term that I used: \u2018You’re fired.\u2019\u201d<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Once upon a time, Donald Trump\u2019s talents as a TV personality and pitchman were obvious to everyone\u2014most of all himself. When he launched his 2016 presidential run, millions of Americans knew him best not from his bankrupt casinos or the gossip pages of the New York Post but as the swaggering host of NBC\u2019s The […]<\/p>\n","protected":false},"author":1,"featured_media":9127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[130,64,75,359,186],"class_list":["post-9126","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-donald-trump","tag-entertainment","tag-politics","tag-robert-f-kennedy-jr","tag-television"],"yoast_head":"\nTrump Isn\u2019t Even Good at TV Anymore - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"From Trump TV to a \u201cShark Tank\u201d knockoff, the president\u2019s latest entertainment ventures are a steep decline from his days on \u201cThe Apprentice.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9126\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump Isn\u2019t Even Good at TV Anymore - 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