{"id":9128,"date":"2026-10-22T06:03:50","date_gmt":"2026-10-22T06:03:50","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9128"},"modified":"2026-10-22T06:03:50","modified_gmt":"2026-10-22T06:03:50","slug":"bose-acquires-skullcandy-october-2026","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9128","title":{"rendered":"Bose Is Buying Skullcandy. It\u2019s Not as Weird as It Sounds"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Longtime audio giant<\/span> Bose announced on Wednesday that it&#8217;s acquiring Skullcandy, the lifestyle brand known for its bass-heavy headphones. Skullcandy will remain a separate company within Bose&#8217;s Premium Consumer Audio business and will still be based in Park City, Utah.<\/p>\n<p class=\"paywall\">The acquisition isn&#8217;t out of left field. Bose has lent its audio expertise to Skullcandy over the past year under its Sound by Bose licensing program. Skullcandy designs the headphones and then works with Bose on the audio front. The relationship began with the <a href=\"https:\/\/www.wired.com\/review\/skullcandy-method-360-anc\/\" class=\"text link\">Skullcandy Method 360 ANC earbuds<\/a> in 2025 and more recently, with the <a href=\"https:\/\/www.wired.com\/story\/can-bose-help-skullcandy-shake-its-bargain-bin-reputation\/\" class=\"text link\">Crusher 1080 ANC headphones<\/a> in July.<\/p>\n<p class=\"paywall\">When WIRED spoke with Skullcandy CEO Brian Garofalow in July about the partnership, Garofalow highlighted the 23-year-old company&#8217;s ability to build community and culture, specifically around the board sports community (the first Skullcandy product was designed on a ski chairlift). But he admitted the company wasn&#8217;t \u201cthe greatest at the engineering part of innovation with products.\u201d<\/p>\n<p class=\"paywall\">This is hardly Bose&#8217;s first audio acquisition (though it may be the most mainstream). <a data-offer-url=\"https:\/\/www.bose.com\/pressroom\/bose-acquires-mcintosh-group-announcement\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.bose.com\/pressroom\/bose-acquires-mcintosh-group-announcement&quot;}\" href=\"https:\/\/www.bose.com\/pressroom\/bose-acquires-mcintosh-group-announcement\" rel=\"nofollow noopener\" target=\"_blank\">Bose acquired McIntosh Group<\/a>, owners of luxury audio brands McIntosh Laboratory and <a data-offer-url=\"https:\/\/www.sonusfaber.com\/en\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.sonusfaber.com\/en&quot;}\" href=\"https:\/\/www.sonusfaber.com\/en\" rel=\"nofollow noopener\" target=\"_blank\">Sonus Faber<\/a>, back in 2024. But Bose seems to be after Skullcandy&#8217;s connection to its community.<\/p>\n<p class=\"paywall\">\u201cWhat does the brand stand for? Does it have meaning for consumers? Is it relevant to a group of consumers that, frankly, we otherwise aren\u2019t reaching?&#8221; Bose CEO Lila Snyder tells WIRED. &#8220;If you think about McIntosh, Sonus Faber, and Skullcandy, they all fit into that realm. Skullcandy gives us access to a customer base that we think we\u2019re largely missing with the Bose brand.\u201d<\/p>\n<p class=\"paywall\">That&#8217;s why Bose has no plans to relocate Skullcandy from Park City, Utah, which Snyder says is the epicenter of board sports culture. \u201cWe want to make sure we\u2019re right at the heart of it, as they always have been,\u201d she says. Skullcandy products are also affordable, especially compared to other Bose products and Bose-owned brands, which lets Bose compete at both ends of the market.<\/p>\n<p class=\"paywall\">As WIRED&#8217;s headphone reviewer, I find Bose and Skullcandy an odd pairing. In consumer audio, Bose pioneered <a href=\"https:\/\/www.wired.com\/story\/best-noise-canceling-earbuds\/\" target=\"_blank\" class=\"text link\">active noise-cancelation<\/a> (ANC) in headphones, and maintains that legacy with ANC-leading products like the <a href=\"https:\/\/www.wired.com\/review\/bose-quietcomfort-ultra-headphones-2\/\" target=\"_blank\" class=\"text link\">Bose QuietComfort Ultra Headphones (2nd Gen)<\/a> and <a href=\"https:\/\/www.wired.com\/review\/bose-qc-ultra-2\/\" target=\"_blank\" class=\"text link\">Bose QuietComfort Ultra Earbuds (2nd Gen)<\/a>. Skullcandy, on the other hand, has often been viewed as the butt of the joke when it comes to audio quality. It has had a reputation for middling sound, bass-over-everything headphones, and a loud, bold aesthetic.<\/p>\n<p class=\"paywall\">Recent collaborations have started to change those perceptions\u2014WIRED rated the <a href=\"https:\/\/www.wired.com\/review\/skullcandy-method-360-anc\/\" class=\"text link\">Method 360 ANC earbuds an 8\/10<\/a>, noting good sound quality and ANC for the money. Snyder says those buds and the recent Crusher collab are just the tip of the iceberg. \u201cIt\u2019s the beginning of what we think we can do together,\u201d she says.<\/p>\n<p class=\"paywall\">I\u2019m very curious about what comes next from Skullcandy, headphones or otherwise. Either way, we\u2019ll see if Bose&#8217;s acoustic muscle can give the lifestyle brand the permanent glow-up it\u2019s been chasing.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/bose-acquires-skullcandy-october-2026\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longtime audio giant Bose announced on Wednesday that it&#8217;s acquiring Skullcandy, the lifestyle brand known for its bass-heavy headphones. Skullcandy will remain a separate company within Bose&#8217;s Premium Consumer Audio business and will still be based in Park City, Utah. The acquisition isn&#8217;t out of left field. Bose has lent its audio expertise to Skullcandy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[61,625,984,62,1274,985],"class_list":["post-9128","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-audio","tag-bluetooth","tag-bose","tag-headphones","tag-noise-canceling","tag-wireless-headphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bose Is Buying Skullcandy. 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