{"id":9317,"date":"2026-10-24T19:09:36","date_gmt":"2026-10-24T19:09:36","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9317"},"modified":"2026-10-24T19:09:36","modified_gmt":"2026-10-24T19:09:36","slug":"pennsylvania-ai-deceptive-advertising-act","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9317","title":{"rendered":"Pennsylvania will require labels on AI-generated ads"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad was created. So you might see disclosures pop up in commercials in other states if they\u2019re also expected to air in Pennsylvania.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The law leaves many loopholes, though. For one, what constitutes \u201csignificantly modified\u201d is subjective. There is also a carve-out for \u201cparody, satire, commentary or criticism,\u201d as well as anything that is \u201cevidently fictional.\u201d Again, what \u201cevidently fictional\u201d means is unclear. The wording also suggests only content that \u201cuses synthetic content in a manner that creates a false consumer perception\u201d about a product or service would require a disclosure. Again, leaving questions about what qualifies as \u201cfalse\u201d under the law and who makes those decisions.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The office of State Senator Nick Pisciottano, <a href=\"https:\/\/www.wpxi.com\/news\/local\/law-requiring-advertisers-disclose-when-they-are-using-ai-passes-pennsylvania\/BYUPMQRUHFB27GXBLVHFXPZEKE\/\">who introduced the bill<\/a>, did not immediately return a request for comment.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/1018187\/pennsylvania-ai-deceptive-advertising-act\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad was created. So you might see disclosures pop up in commercials in other states if they\u2019re also expected to air in Pennsylvania. The law leaves many loopholes, though. For one, what constitutes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[31,193,46,74],"class_list":["post-9317","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai","tag-law","tag-news","tag-policy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pennsylvania will require labels on AI-generated ads - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Pennsylvania\u2019s AI Deceptive Advertising Act leaves a lot of loopholes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9317\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pennsylvania will require labels on AI-generated ads - 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