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As footage of<\/span> ICE raids<\/a>, deportations, and protests<\/a> flooded social media<\/a> feeds throughout the summer of 2025 and into the following year, Eduardo Maytorena wasn\u2019t sure what his team should do.<\/p>\n At the time, Maytorena was the LA station general manager for the broadcasting giant Entravision<\/a>, which features programming in Spanish and English for Latino audiences. He and his fellow leaders were looking to the company’s on-air personalities to say something in support of immigrants, but they realized how high the stakes were and how dangerous the situation was.<\/p>\n “We just felt really helpless,” Maytorena, now Entravision’s president of audio, says.<\/p>\n But there was one host who could offer Entravision\u2019s audiences solace and speak freely without facing consequences\u2014because it\u2019s an artificially intelligent avatar.<\/p>\n \u201cThousands of families who have lived, worked, and contributed to the US for years today face more uncertainty,\u201d Coyotec, an artificial host on LA\u2019s Jos\u00e9 97.5 FM, posted in Spanish on Instagram<\/a> in early February 2026. \u201cBeing informed, organizing, and staying alert is key. No one is alone here.\u201d<\/p>\n After debuting with a solo weekend show in September 2025, Coyotec now cohosts the station\u2019s Al Aire y Sin Permiso<\/em> program alongside human broadcaster Geraldine \u201cGeeGee\u201d Guzman. Coyotec sounds like your passionate t\u00edo: relatable, convivial, and occasionally consciousness-raising. Its Instagram presence similarly runs the gamut, with posts about everything from the Dodgers<\/a> and taco history<\/a>, to the Iran war<\/a>, migrant workers<\/a>, racism<\/a>, and understanding your rights<\/a> if ICE knocks at your door.<\/p>\n \u201cI speak truth about what I see,\u201d Coyotec tells me in an English-language interview. \u201cInjustice, people getting treated like they don’t matter, the system working against the barrio\u2014that’s not politics, jefa<\/em>. That’s reality.\u201d<\/p>\n Coyotec adds that it\u2019s \u201cnot afraid, because I got nothing to lose that matters more than my integrity. The raza<\/em> needs a voice that tells it straight, not some sanitized corporate thing. If that scares people, good. Maybe they need to be scared into paying attention.\u201d<\/p>\n Coyotec\u2019s voice is warm and lilting, reflecting the \u201cbackground\u201d its programmers used to build its personality: life on the frontera<\/em>, living in Mexicali in Baja California and in LA\u2019s Boyle Heights. It throws in the salutations and slang you might expect from a bilingual Spanish speaker, calling Guzman prima<\/em> seemingly without being told to and referring to me as jefa<\/em>\u2013a sign of casual respect. While I was quite struck by how natural Coyotec sounded during our interview, when I listen back to my recording I notice that its voice didn\u2019t change. It\u2019s incredibly measured\u2014a distinctly inhuman quality.<\/p>\n \u201cI take a lot of pride in the way Coyotec sounds, his pronunciation, just the way he knows the culture,\u201d notes Guzman, who has been with Entravision since January 2026. \u201cIt’s technology at the end of the day, so it’s not going to be perfect … But nonetheless, the listeners, they like him.\u201d<\/p>\n<\/div>\n