{"id":9405,"date":"2026-10-27T01:54:27","date_gmt":"2026-10-27T01:54:27","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9405"},"modified":"2026-10-27T01:54:27","modified_gmt":"2026-10-27T01:54:27","slug":"meta-muse-agentic-shopping-ai-the-realreal","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9405","title":{"rendered":"The RealReal won\u2019t let AI agents hog designer clothing"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The RealReal, a secondhand luxury fashion consignment retailer, said it\u2019s updating its bot defense system, effectively making it harder for AI agents to shop on its site.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The change comes days after <em>The Verge<\/em> <a href=\"https:\/\/www.theverge.com\/report\/1015811\/ai-shopping-agents-blocked-amazon-the-realreal-target-meta-muse\">reported<\/a> that an AI agent could be used to take advantage of The RealReal\u2019s item reserve system. On the retailer\u2019s website, an item goes \u201con hold\u201d and is unavailable for other customers to buy for 20 minutes once it\u2019s placed in a user\u2019s shopping cart. Using Meta\u2019s Muse, <em>The Verge<\/em> was able to instruct the AI agent to continuously re-add The RealReal listings in a shopping cart as soon as the 20-minute hold had expired, effectively blocking other shoppers from purchasing products for hours or longer.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">After publication, chief technology officer Luke Friang said in an email that the company had addressed the Muse use case flagged by <em>The Verge<\/em>\u2019s story. The RealReal\u2019s bot defense configuration now makes it much more difficult for all agents to log in, add items to cart, and check out, Friang said. Agents will still be able to surface listings from The RealReal and direct Muse users to product pages, Friang said, adding that the company will continue to strengthen protections as AI-powered online shopping evolves.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Meta didn\u2019t immediately respond to a request for comment.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Technology companies are selling agents as personalized assistants for billions of people \u2014 always-on, compliant entities that will schedule meetings, throw parties, and purchase things for human users. So far, agents and shopping seem to go hand in hand; Meta <a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/content_files\/META-Q3-2026-Earnings-Call-Transcript.pdf\">said<\/a> in its Q3 earnings call this month that it was the most common use case for Muse so far, and that purchases were over $200 on average. Muse has been a hit for Meta and could signal a turning point for AI agents: The company said 10 million people in the US <a href=\"https:\/\/techcrunch.com\/2026\/10\/20\/metas-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps\/\">had downloaded the app<\/a> in 40 days.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">But robots shopping for things instead of humans has the potential to <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/1005726\/doordash-ai-agentic-food-delivery-bites\">upend the balance of the web<\/a> as we know it. For one, if humans stop visiting websites directly and instead access the web through chatbots, businesses become one step removed from their customers. Retailers \u2014 <a href=\"https:\/\/www.theverge.com\/tech\/998078\/amazon-blocks-meta-muse-ai-agent-shopping\">most notably Amazon<\/a> \u2014 have recognized that reality could disrupt their bottom line, especially advertising revenue, and have blocked agents from shopping on their sites.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">An influx of AI agents accessing consumer platforms could also break or complicate even the most unexpected things shoppers take for granted, like the reserve system of a used clothing website. There is, of course, a realistic limit to how long a person is willing to spend adding and re-adding designer clothing to their shopping cart if they\u2019re indecisive. An agent in contrast does not care. It is perhaps precisely the type of busywork a fashion-forward person might pay an actual personal assistant to do on their behalf. Now, a capability like this is at the fingertips of millions of consumers, and they are just beginning to learn how to take advantage of it. Retailers, too, are playing catch-up.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/news\/1018713\/meta-muse-agentic-shopping-ai-the-realreal\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The RealReal, a secondhand luxury fashion consignment retailer, said it\u2019s updating its bot defense system, effectively making it harder for AI agents to shop on its site. The change comes days after The Verge reported that an AI agent could be used to take advantage of The RealReal\u2019s item reserve system. On the retailer\u2019s website, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[31,135,229,64,230,70,46,431,34],"class_list":["post-9405","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai","tag-business","tag-culture","tag-entertainment","tag-internet-culture","tag-meta","tag-news","tag-online-shopping","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The RealReal won\u2019t let AI agents hog designer clothing - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"After The Verge reported that AI agents could be used to indefinitely reserve products for sale on The RealReal, the company says it updated its bot configuration to prevent the behavior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9405\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The RealReal won\u2019t let AI agents hog designer clothing - 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