{"id":9421,"date":"2026-10-27T12:04:39","date_gmt":"2026-10-27T12:04:39","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9421"},"modified":"2026-10-27T12:04:39","modified_gmt":"2026-10-27T12:04:39","slug":"ai-agents-are-medias-new-favorite-audience","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9421","title":{"rendered":"AI Agents Are Media\u2019s New Favorite Audience"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">Every morning, Michelle<\/span> Seo receives a morning briefing from Chattiana, <a href=\"https:\/\/www.wired.com\/story\/metas-muse-is-better-at-surveilling-than-helping-me\/\" class=\"text link\">her Muse artificial intelligence agent.<\/a><\/p>\n<p class=\"paywall\">Chattiana\u2019s briefing lists Seo\u2019s agenda and to-do list, and plucks water-cooler topics from the headlines in her various newsletters along with links to the sources.<\/p>\n<p class=\"paywall\">\u201cI&#8217;m kind of challenging myself as an introvert to start more conversations,\u201d Seo, a San Diego-based public relations consultant, tells WIRED. The newsletter, she says, gives her a sense of the daily news and options for filling an awkward silence on a Zoom call.<\/p>\n<p class=\"paywall\">Seo is far from the first person to consume her news with an AI assist. In fact, the trend has become so common that some news outlets are starting to produce content that treats AI agents\u2014not human readers\u2014as the intended audience. This can look like anything from feeds optimized for AI to pieces structured to allow agents to create personalized articles.<\/p>\n<p class=\"paywall\">\u201cWe believe that the media ecosystem is changing,\u201d says Axios chief revenue officer Jacquelyn Cameron.\u2029\u201dWe see this with <a data-offer-url=\"https:\/\/fortune.com\/2025\/09\/11\/google-open-web-rapid-decline-thriving-content-theft-bad-actor\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/fortune.com\/2025\/09\/11\/google-open-web-rapid-decline-thriving-content-theft-bad-actor\/&quot;}\" href=\"https:\/\/fortune.com\/2025\/09\/11\/google-open-web-rapid-decline-thriving-content-theft-bad-actor\/\" rel=\"nofollow noopener\" target=\"_blank\">open web deteriorating<\/a>. We see that search is shrinking. We see that hyperpersonalization is surging, that LLMs are becoming more important in the way that people are consuming\u201d their news.<\/p>\n<p class=\"paywall\">Major publishers have responded to that change in a variety of ways. Many, <a href=\"https:\/\/www.wired.com\/story\/conde-nast-openai-deal\/\" class=\"text link\">including WIRED\u2019s parent company Cond\u00e9 Nast,<\/a> have signed deals to allow AI platforms to surface their content. Outlets are grappling with <a href=\"https:\/\/www.wired.com\/story\/goodbye-seo-hello-geo-brandlight-openai\/\" class=\"text link\">\u201cgenerative engine optimization,\u201d or GEO,<\/a> strategies to ensure articles appear in responses to AI prompts. Last year, <a data-offer-url=\"https:\/\/aioseo.com\/what-is-llms-txt\/#:~:text=These%20tools%20rely%20on%20LLMs%20to%20gather,have%20to%20work%20hard%20to%20understand%20websites.\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/aioseo.com\/what-is-llms-txt\/#:~:text=These%20tools%20rely%20on%20LLMs%20to%20gather,have%20to%20work%20hard%20to%20understand%20websites.&quot;}\" href=\"https:\/\/aioseo.com\/what-is-llms-txt\/#:~:text=These%20tools%20rely%20on%20LLMs%20to%20gather,have%20to%20work%20hard%20to%20understand%20websites.\" rel=\"nofollow noopener\" target=\"_blank\">AIOSEO<\/a>, a SEO plug-in for WordPress sites, launched a feature that provides websites with LLM.txt files, which help AI discover and interpret sites\u2019 content.<\/p>\n<p class=\"paywall\">Others have taken a more defensive posture: The New York Times sued OpenAI and Microsoft in 2023 <a href=\"https:\/\/www.wired.com\/story\/the-big-interview-podcast-a-g-sulzberger-new-york-times\/\" class=\"text link\">for copyright infringement,<\/a> alleging that the companies illegally trained models on reporting. That case is still ongoing.<\/p>\n<p class=\"paywall\">What Axios and a handful of others are trying, though, represents a more foundational shift in how the media operates\u2014and who its stories are for.<\/p>\n<p class=\"paywall\">\u201cWe have always said,\u201d Cameron says, \u201cthat we want to be where the audience is.\u201d<\/p>\n<p class=\"paywall\"><span class=\"lead-in-text-callout\">At the Digiday<\/span> <a data-offer-url=\"https:\/\/digiday.com\/media\/axios-preps-new-axios-direct-feeds-for-ai-models-agents-as-revenue-tops-2026-goal\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/digiday.com\/media\/axios-preps-new-axios-direct-feeds-for-ai-models-agents-as-revenue-tops-2026-goal\/&quot;}\" href=\"https:\/\/digiday.com\/media\/axios-preps-new-axios-direct-feeds-for-ai-models-agents-as-revenue-tops-2026-goal\/\" rel=\"nofollow noopener\" target=\"_blank\">Publishing Summit<\/a> in September, Axios announced the upcoming launch of Axios Direct: feeds designed for AI agents.<\/p>\n<p class=\"paywall\">\u201cWe do believe that a significant portion of news consumption will move into AI systems, LLMs, and devices,\u201d Cameron says. She describes the feeds as a more efficient way for agents to access Axios content, cutting back on narrative to prioritize structured data\u2014more similar to a Bloomberg terminal than a series of articles.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/ai-agents-are-medias-new-favorite-audience\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every morning, Michelle Seo receives a morning briefing from Chattiana, her Muse artificial intelligence agent. Chattiana\u2019s briefing lists Seo\u2019s agenda and to-do list, and plucks water-cooler topics from the headlines in her various newsletters along with links to the sources. \u201cI&#8217;m kind of challenging myself as an introvert to start more conversations,\u201d Seo, a San [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[89,92,463,1567],"class_list":["post-9421","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-agentic-ai","tag-generative-ai","tag-media","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Agents Are Media\u2019s New Favorite Audience - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"As agents go mainstream, some publishers are hoping that people will pay for content tailor-made for AI\u2014not humans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9421\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Agents Are Media\u2019s New Favorite Audience - 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