{"id":9639,"date":"2026-10-30T02:58:31","date_gmt":"2026-10-30T02:58:31","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9639"},"modified":"2026-10-30T02:58:31","modified_gmt":"2026-10-30T02:58:31","slug":"rivian-q3-earnings-r2-sales-volkswagen-software","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9639","title":{"rendered":"Rivian\u2019s R2 is officially its best-selling vehicle"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"zephr-anchor\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Rivian reported its third quarter earnings of 2026, providing us a closer look at the company\u2019s financial health as it ramps up production of its <a href=\"https:\/\/www.theverge.com\/cs\/features\/938196\/rivian-r2-ev-factory-supply-chain\">all-important R2 electric vehicle<\/a> \u2014 which is now, for the first time, outselling all of Rivian\u2019s other EVs.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Rivian said it brought in $2.155 billion in revenue, a 38 percent increase compared to the $1.558 billion in Q3 2025. Of that amount, $1.55 billion came from automotive revenue, which is up 36 percent year over year. Comparatively, the company reported $605 million from software and subscription services, a 45 percent increase year over year. As EV sales slow down, the company is seeking to make more money from its digital products, including <a href=\"https:\/\/www.theverge.com\/transportation\/846783\/rivian-ai-autonomy-day-self-driving-lidar-chip-tesla\">the Autonomy Plus package<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Automotive gross profits were on an upward trajectory, a sign that the company\u2019s finances were improving as it delivered more vehicles. Rivian made $176 million in gross profit this quarter, a $152 million improvement compared to the same time last year. The company still lost $80 million in Q3 automotive gross profits, which is much better than the $130 million loss a year ago.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">In other words, Rivian is losing less than it did a year ago because they sold more cars and made more money per vehicle. (Also, the company continued to sell pollution credits to other carmakers, and also received a tariff refund from the government \u2014 all of which was recorded as revenue.)<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac2 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--article-pullquote c39lj10\">\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">Rivian is losing less than it did a year ago because they sold more cars and made more money per vehicle.<\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Rivian brought in $256 million in profit in software and services, up $102 million from last year, with a strong 42 percent profit margin. Most of this cash came from <a href=\"https:\/\/www.theverge.com\/2024\/11\/12\/24294827\/vw-rivian-joint-venture-leadership-ev\">licensing their tech to Volkswagen<\/a>, alongside customer subscriptions for Rivian\u2019s Autonomy Plus driving features. In many ways, Rivian\u2019s tech partnership with Volkswagen and software sales are currently paying the bills, keeping the company profitable overall while it absorbs a lot of heavy upfront costs from launching the R2.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\"><a href=\"http:\/\/www.theverge.com\/transportation\/1004127\/rivian-q3-2026-production-delivery-r2#comments\">Earlier this month<\/a>, Rivian reported a record sales quarter, with 19,751 vehicles produced and 19,248 delivered. That represents an 85 percent year-over-year increase in production and a 45 percent jump in deliveries. (For a direct-to-consumer automaker like Rivian, deliveries serve as a proxy for sales.)<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Rivian doesn\u2019t break down sales by model, so we don\u2019t exactly how many R2s have reached customers so far. But the company said that the R2 is now the \u201cbest-selling Rivian vehicle by volume,\u201d outselling the R1T and R1S, as well as the Electric Delivery Van (EDV).<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cWe had great results with R2 becoming our best selling vehicle by volume in the third quarter,\u201d Rivian CEO RJ Scaringe said in a statement, ahead of the company\u2019s earnings call this afternoon. \u201cCustomer and media feedback on R2 has been exceptional.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The R2 was designed from the ground up to be Rivian\u2019s higher-volume, mass-market offering \u2014 and by overtaking the company\u2019s more expensive, lower-volume legacy vehicles, it seems to be doing just that. Still, the R2 isn\u2019t bringing in the bulk of the revenue yet, as indicated by Rivian\u2019s use of the phrase \u201cby volume.\u201d Most of the money is still coming from the VW partnership and its software division.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">But that could change once Rivian starts shipping <a href=\"https:\/\/www.theverge.com\/transportation\/893058\/rivian-r2-price-specs-range-performance-charging\">the more affordable versions of the R2<\/a>, like the $55,485 Premium trim (coming in late 2026), the $49,985 Standard Long-Range (early 2027), and the $46,495 Standard (late 2027).<\/p>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6MTIy\"><span aria-expanded=\"false\" aria-haspopup=\"true\" role=\"button\" tabindex=\"0\"><span class=\"gnx4pm0 _1618ekm2 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"_1ajq89kp _1ajq89k4 _1ajq89k3 ftptba0\" width=\"9\" height=\"9\" viewbox=\"0 0 9 9\" fill=\"none\" aria-label=\"Follow\"><path d=\"M5 0H4V4H0V5H4V9H5V5H9V4H5V0Z\"\/><\/svg><\/span><span class=\"_1618ekm9\">Andrew J. 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its third quarter earnings of 2026, providing us a closer look at the company\u2019s financial health as it ramps up production of its all-important R2 electric vehicle \u2014 which is now, for the first time, outselling all of Rivian\u2019s other EVs. Rivian said it brought in $2.155 billion in revenue, a 38 percent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[45,46,47],"class_list":["post-9639","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-electric-cars","tag-news","tag-transportation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rivian\u2019s R2 is officially its best-selling vehicle - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Rivian reports $2.15B in Q3 revenue as the R2 becomes its best-selling EV, supported by surging software revenue and licensing deals with Volkswagen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9639\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivian\u2019s R2 is officially its best-selling vehicle - 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