{"id":9674,"date":"2026-10-30T18:10:32","date_gmt":"2026-10-30T18:10:32","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9674"},"modified":"2026-10-30T18:10:32","modified_gmt":"2026-10-30T18:10:32","slug":"i-spent-30-minutes-with-apples-ceo-now-i-know-why-john-ternus-got-the-job","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9674","title":{"rendered":"I Spent 30 Minutes With Apple\u2019s CEO. Now I Know Why John Ternus Got the Job"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><span class=\"lead-in-text-callout\">The brief ceremony<\/span> introducing <a href=\"https:\/\/www.wired.com\/story\/the-inside-story-of-why-apple-finally-brought-a-touch-display-to-the-mac\/\" class=\"text link\">the new Macbook Pro<\/a> this week was as low-key as the presenter, Apple\u2019s new CEO John Ternus. He stepped onto the low stage at a Los Angeles event space with zero fanfare, said hi, and queued up a video showing the first touchscreen Mac. Then he released the modest crowd of journalists and creators to get hands-on with the new laptop and roam between <a href=\"https:\/\/www.wired.com\/story\/the-2000-nit-oled-in-apples-new-macbook-pro-is-a-big-deal\/\" class=\"text link\">eye-popping<\/a> demos of music producers, filmmakers, photographers, and fashion designers using the laptop. Ternus, who at 51 is on the younger side of Apple\u2019s top management, has been CEO for less than two months. But this launch and a series of other recent announcements have made one thing clear. With this new guy\u2014if a 25-year Apple veteran could be considered new\u2014it\u2019s all about the products. Perhaps fittingly, the biggest noise of the presentation came when Ternus revealed that the new device restores the illumination to the Apple logo. Maybe that\u2019s a symbol that in the age of AI, Apple is beaming out the message that hardware still rules.<\/p>\n<p class=\"paywall\">A few minutes after the presentation, I sat down with Ternus, for the second time in two days. Steve Jobs used to grant me an audience after his famous keynotes, too. Ternus isn\u2019t Jobs, of course, nor is he supposed to be. But who is he?<\/p>\n<p class=\"paywall\">I first met Ternus in 2015, when I spent a day with him at Apple\u2019s Input Design Lab, a testing facility in Cupertino. He\u2019d risen to VP for Mac, iPad, Ecosystem, and Audio Engineering, and he struck me as affable and knowledgeable. (He spent four years right out of college at a virtual reality company, but he\u2019s been at Apple ever since.) The peg to my story at the time was how this unknown manager conducted a Javert-like investigation to fix the weird sound a redesigned mouse made when sliding on a table.<\/p>\n<p class=\"paywall\">That attention to detail was a legacy of Jobs\u2019 perfectionism, which Tim Cook sustained as the next CEO. In the decade when Ternus overlapped with Jobs, he says he had only \u201ca handful of interactions\u201d with the founder. \u201cBut I&#8217;ve always felt like sort of a student of Steve&#8217;s teachings,\u201d Ternus said. \u201cAnd then being able to work very closely with Tim, I\u2019ve been very lucky.\u201d<\/p>\n<p class=\"paywall\">Ternus has so far been defined by his product prowess. \u201cJohn innately has a great sense for great products, and that\u2019s what Apple is,\u201d says Greg Joswiak, Apple\u2019s SVP of worldwide marketing and a 40-year company veteran. \u201cYou can\u2019t teach that.\u201d In one sense Ternus\u2019 ascension is similar to that of Microsoft\u2019s Satya Nadella, another lifer promoted to the top post. But Nadella was called upon to fix a broken organization, while Apple has been on a multi-decade run. Ternus is explicit that he will be an engine of <em>continuity<\/em>. That word is key to his selection, and above all explains why Tim Cook and the rest of Apple\u2019s board was so comfortable with the choice.<\/p>\n<p class=\"paywall\">The extent to which Ternus is a deep Apple insider became clear when I probed him on his views on being a corporate leader. I asked him which non-Apple CEOs he admires, and he was stumped. \u201cI haven&#8217;t really thought about that,\u201d he said. I asked whether any business books had an impact on him. \u201cNot really,\u201d he said. \u201cOf course I\u2019ve read books, but there&#8217;s so much to be learned from the people I get to work with.\u201d Indeed, every time I tried to pin down Ternus on what mark he wants to make at Apple, he deflected the question and told me how he will continue Apple\u2019s commitment to internal collaboration.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/i-spent-30-minutes-with-apples-ceo-now-i-know-why-john-ternus-got-the-job\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brief ceremony introducing the new Macbook Pro this week was as low-key as the presenter, Apple\u2019s new CEO John Ternus. He stepped onto the low stage at a Los Angeles event space with zero fanfare, said hi, and queued up a video showing the first touchscreen Mac. Then he released the modest crowd of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[345,286,1018,558,1577],"class_list":["post-9674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-apple","tag-backchannel-nl","tag-ceo","tag-hardware","tag-john-ternus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Spent 30 Minutes With Apple\u2019s CEO. Now I Know Why John Ternus Got the Job - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Apple doesn\u2019t need fixing, and it doesn\u2019t want drama. Its new leader is a \u201cproduct guy\u201d who bleeds six colors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9674\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Spent 30 Minutes With Apple\u2019s CEO. Now I Know Why John Ternus Got the Job - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"Apple doesn\u2019t need fixing, and it doesn\u2019t want drama. 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