{"id":9700,"date":"2026-10-31T01:07:49","date_gmt":"2026-10-31T01:07:49","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9700"},"modified":"2026-10-31T01:07:49","modified_gmt":"2026-10-31T01:07:49","slug":"starbucks-ai-personalized-menu-drive-thru","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9700","title":{"rendered":"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru"},"content":{"rendered":"


\n<\/p>\n

\n

Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday<\/a>, Starbucks CEO Brian Niccol said the company is going to explore \u201cexperiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless,\u201d as spotted earlier by More Perfect Union<\/em><\/a>.<\/p>\n<\/div>\n

\n

It sounds similar to the technology that Taco Bell is experimenting with<\/a>, which could change the layout, content, and visuals on a digital menu board \u201con a car-by-car basis.\u201d McDonald\u2019s also recently showed off an AI-powered feature<\/a> it\u2019s piloting at a handful of drive-thrus, allowing its \u201cArchIQ\u201d chatbot to identify repeat customers and let them order their \u201cusual.\u201d<\/p>\n<\/div>\n

\n

Starting in 2027, Starbucks will also begin testing background AI models at the drive-thru to help baristas \u201cinput orders more accurately and efficiently,\u201d according to Niccol. The company also plans to integrate AI into the Starbucks app\u2019s search and discovery features, and may allow \u201cconversational and agentic\u201d ordering in the future.<\/p>\n<\/div>\n

\n

Starbucks has already started allowing customers to place orders through ChatGPT<\/a>, and also rolled out an AI-powered Green Dot Assist<\/a> that employees can use to ask questions about things like recipes and service standards.<\/p>\n<\/div>\n

\n

It\u2019s still not clear how soon we can expect to see personalized digital menu boards at Starbucks, but Niccol says it\u2019s still \u201cearly,\u201d adding that \u201cwe\u2019ll test, learn, and scale what works.\u201d<\/p>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday, Starbucks CEO Brian Niccol said the company is going to explore \u201cexperiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless,\u201d as spotted earlier by More […]<\/p>\n","protected":false},"author":1,"featured_media":9701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[31,46],"class_list":["post-9700","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-ai","tag-news"],"yoast_head":"\nStarbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Starbucks is looking into personalized digital menu boards that change when a participating customer arrives at the drive-thru.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9700\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru - Silvybrand Lifestyle Blog\" \/>\n<meta property=\"og:description\" content=\"Starbucks is looking into personalized digital menu boards that change when a participating customer arrives at the drive-thru.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silvybrand.com\/?p=9700\" \/>\n<meta property=\"og:site_name\" content=\"Silvybrand Lifestyle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-31T01:07:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/10\/gettyimages-2268681559.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"624\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SILVYBRAND\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SILVYBRAND\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700\"},\"author\":{\"name\":\"SILVYBRAND\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\"},\"headline\":\"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru\",\"datePublished\":\"2026-10-31T01:07:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700\"},\"wordCount\":256,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/gettyimages-2268681559.jpg\",\"keywords\":[\"AI\",\"News\"],\"articleSection\":[\"Gadgets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=9700#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700\",\"name\":\"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru - Silvybrand Lifestyle Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/gettyimages-2268681559.jpg\",\"datePublished\":\"2026-10-31T01:07:49+00:00\",\"description\":\"Starbucks is looking into personalized digital menu boards that change when a participating customer arrives at the drive-thru.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/silvybrand.com\\\/?p=9700\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700#primaryimage\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/gettyimages-2268681559.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/gettyimages-2268681559.jpg\",\"width\":1200,\"height\":624},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/?p=9700#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/silvybrand.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#website\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"name\":\"Silvybrand Lifestyle Blog\",\"description\":\"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.\",\"publisher\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/silvybrand.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#organization\",\"name\":\"Silvybrand Lifestyle Blog\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"contentUrl\":\"https:\\\/\\\/silvybrand.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/SILVYBRAND-LOGO.jpg\",\"width\":1115,\"height\":522,\"caption\":\"Silvybrand Lifestyle Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/silvybrand.com\\\/#\\\/schema\\\/person\\\/8bdc6818a5b6ef5b9745e468818e37f3\",\"name\":\"SILVYBRAND\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g\",\"caption\":\"SILVYBRAND\"},\"sameAs\":[\"https:\\\/\\\/silvybrand.com\"],\"url\":\"https:\\\/\\\/silvybrand.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru - Silvybrand Lifestyle Blog","description":"Starbucks is looking into personalized digital menu boards that change when a participating customer arrives at the drive-thru.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/silvybrand.com\/?p=9700","og_locale":"en_US","og_type":"article","og_title":"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru - Silvybrand Lifestyle Blog","og_description":"Starbucks is looking into personalized digital menu boards that change when a participating customer arrives at the drive-thru.","og_url":"https:\/\/silvybrand.com\/?p=9700","og_site_name":"Silvybrand Lifestyle Blog","article_published_time":"2026-10-31T01:07:49+00:00","og_image":[{"width":1200,"height":624,"url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/10\/gettyimages-2268681559.jpg","type":"image\/jpeg"}],"author":"SILVYBRAND","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SILVYBRAND","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/silvybrand.com\/?p=9700#article","isPartOf":{"@id":"https:\/\/silvybrand.com\/?p=9700"},"author":{"name":"SILVYBRAND","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3"},"headline":"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru","datePublished":"2026-10-31T01:07:49+00:00","mainEntityOfPage":{"@id":"https:\/\/silvybrand.com\/?p=9700"},"wordCount":256,"commentCount":0,"publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"image":{"@id":"https:\/\/silvybrand.com\/?p=9700#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/10\/gettyimages-2268681559.jpg","keywords":["AI","News"],"articleSection":["Gadgets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/silvybrand.com\/?p=9700#respond"]}]},{"@type":"WebPage","@id":"https:\/\/silvybrand.com\/?p=9700","url":"https:\/\/silvybrand.com\/?p=9700","name":"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru - Silvybrand Lifestyle Blog","isPartOf":{"@id":"https:\/\/silvybrand.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/silvybrand.com\/?p=9700#primaryimage"},"image":{"@id":"https:\/\/silvybrand.com\/?p=9700#primaryimage"},"thumbnailUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/10\/gettyimages-2268681559.jpg","datePublished":"2026-10-31T01:07:49+00:00","description":"Starbucks is looking into personalized digital menu boards that change when a participating customer arrives at the drive-thru.","breadcrumb":{"@id":"https:\/\/silvybrand.com\/?p=9700#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/silvybrand.com\/?p=9700"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/?p=9700#primaryimage","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/10\/gettyimages-2268681559.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/10\/gettyimages-2268681559.jpg","width":1200,"height":624},{"@type":"BreadcrumbList","@id":"https:\/\/silvybrand.com\/?p=9700#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/silvybrand.com\/"},{"@type":"ListItem","position":2,"name":"Starbucks wants to use AI to show you a \u2018personalized digital menu\u2019 at the drive-thru"}]},{"@type":"WebSite","@id":"https:\/\/silvybrand.com\/#website","url":"https:\/\/silvybrand.com\/","name":"Silvybrand Lifestyle Blog","description":"Your daily dose of lifestyle, fashion, travel, beauty, and inspiration \u2014 living boldly, stylishly, and confidently.","publisher":{"@id":"https:\/\/silvybrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/silvybrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/silvybrand.com\/#organization","name":"Silvybrand Lifestyle Blog","url":"https:\/\/silvybrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","contentUrl":"https:\/\/silvybrand.com\/wp-content\/uploads\/2026\/05\/SILVYBRAND-LOGO.jpg","width":1115,"height":522,"caption":"Silvybrand Lifestyle Blog"},"image":{"@id":"https:\/\/silvybrand.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/silvybrand.com\/#\/schema\/person\/8bdc6818a5b6ef5b9745e468818e37f3","name":"SILVYBRAND","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7db54afd7d090e59e1a481fd3e6812d467eb2a3b81e7a3092023acfc59a496b?s=96&d=mm&r=g","caption":"SILVYBRAND"},"sameAs":["https:\/\/silvybrand.com"],"url":"https:\/\/silvybrand.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/9700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9700"}],"version-history":[{"count":0,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/posts\/9700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=\/wp\/v2\/media\/9701"}],"wp:attachment":[{"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silvybrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}