{"id":9849,"date":"2026-11-03T01:22:26","date_gmt":"2026-11-03T01:22:26","guid":{"rendered":"https:\/\/silvybrand.com\/?p=9849"},"modified":"2026-11-03T01:22:26","modified_gmt":"2026-11-03T01:22:26","slug":"ford-customer-driving-data-privacy-promise-data-brokers","status":"publish","type":"post","link":"https:\/\/silvybrand.com\/?p=9849","title":{"rendered":"Ford promises not to sell your driving habits to data brokers"},"content":{"rendered":"


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Ford vowed to never sell customer driving data to third-party data brokers as part of a new privacy promise aimed at setting the automaker apart from competitors<\/a> that have faced legal and regulatory blowback for sharing telematics with data brokers without authorization.<\/p>\n<\/div>\n

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As part of its new promise, Ford says it will strive to protect customer data by using aggregating and anonymizing techniques. It will also \u201cprovide clear and easy-to-understand information about how we use your personal information.\u201d And while Ford says it will still use data to improve safety, it will allow customers to adjust how much or how little data they would prefer to share.<\/p>\n<\/div>\n

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In making an explicit pledge not to sell customer data to outside firms, Ford is trying to position itself as one of the better actors in an industry rife with shady practices. \u201cWe know that trust is earned,\u201d Kristin Jones, chief privacy officer at Ford, writes in a blog post. \u201cProtecting your personal information is one way we intend to earn it every day.\u201d<\/p>\n<\/div>\n

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\u201cWe know that trust is earned.\u201d<\/p>\n

\u2014 Kristin Jones, Ford\u2019s chief privacy officer<\/cite><\/div>\n<\/div>\n

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The promise comes in the wake of General Motors agreeing to pay $220 million to settle claims<\/a> that it illegally sold driver and location information to data brokers. The agreement requires GM to limit the driving data it collects and obtain \u201cexpress consent\u201d from drivers before collecting their information.<\/p>\n<\/div>\n

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Other automakers have been caught with their hands in the customer data cookie jar. A recent examination of 21 vehicle brands found that every single one<\/a> transmitted data to at least one third-party domain over Wi-Fi. Over half contacted domains that specialize in advertising, tracking, or analytics (ATA), like Adobe, LexisNexis, and Amplitude, which gather details about your vehicle or driving behavior to sell to insurance companies or target you with ads.<\/p>\n<\/div>\n

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In a recent report, Mozilla crowned modern connected cars<\/a> \u201cthe worst category of products for privacy\u201d ever reviewed. The global nonprofit found that 92 percent of the reviewed automakers provide drivers with little (if any) control over their personal data, with 84 percent sharing user data with outside parties.<\/p>\n<\/div>\n

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Ford said it surveyed over 1,000 US customers, both Ford and non-Ford owners, who agreed that privacy is a top concern while over half of the respondents said they understand that some data sharing is okay. Forty-one percent said they were extremely or very concerned about data privacy in the auto industry, which was less than other groups like social media companies, the government, and financial institutions.<\/p>\n<\/div>\n

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To be sure, Ford\u2019s promise isn\u2019t just words on a screen. In the US, the Federal Trade Commission stops companies from misleading the public through deceptive claims. If Ford publicly promises something like, \u201cWe never sell your driving data to brokers\u201d but breaks that promise, the FTC and state attorneys general can step in. They can sue Ford, force the company to sign legally binding agreements to correct the issue, and impose substantial financial fines.<\/p>\n<\/div>\n

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It should be noted that a company\u2019s blog post or public promise is not a legal contract. The actual rules that apply to you are found in Ford\u2019s official privacy policy and connected vehicle terms<\/a>. Those legal agreements contain standard exceptions that allow Ford to share your data, such as complying with police requests or working with outside service providers. Also, opting out of data sharing does come with tradeoffs. While Ford states that data collection depends on the features you want to use, turning off vehicle tracking or location sharing often disables key features like built-in navigation, remote start, and wireless software updates.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ford vowed to never sell customer driving data to third-party data brokers as part of a new privacy promise aimed at setting the automaker apart from competitors that have faced legal and regulatory blowback for sharing telematics with data brokers without authorization. As part of its new promise, Ford says it will strive to protect […]<\/p>\n","protected":false},"author":1,"featured_media":9850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[44,817,46,74,47],"class_list":["post-9849","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-cars","tag-ford","tag-news","tag-policy","tag-transportation"],"yoast_head":"\nFord promises not to sell your driving habits to data brokers - Silvybrand Lifestyle Blog<\/title>\n<meta name=\"description\" content=\"Ford announced a new privacy pledge vowing never to sell driver data to third-party brokers, seeking an edge after GM\u2019s multimillion-dollar settlement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvybrand.com\/?p=9849\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford promises not to sell your driving habits to data brokers - 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